Spring Clean Your Website: 7 Easy SEO Fixes Every Small Business Should Make
Hey there, small biz owner!
Spring is the perfect time for a fresh start—and that includes your website. If it’s been a while since you updated your site, it might be harder for customers to find you on Google. Let’s change that. Here are 7 quick and simple SEO fixes that can help more people discover your business online.
1. Fix Your Page Titles and Descriptions
When someone searches on Google, the first thing they see is your page title and description. Think of it like a movie trailer—if it’s boring or unclear, they won’t click.
Make sure your titles and descriptions tell people what the page is about and use words they’d actually search for. If you're a plumber in Denver, say so!
2. Check for Broken Links
Ever click on something and get a “Page Not Found” error? That’s called a broken link, and it frustrates visitors and makes your site look outdated.
Click through your site and make sure all your links work. If something’s broken, fix it or remove it.
3. Make Sure Your Website Looks Good on Phones
Most people visit websites from their phones these days. If your site is hard to use on a small screen, visitors might leave—and Google notices that.
Look at your website on your phone. Can you read everything? Are buttons easy to tap? If not, it might be time for a mobile-friendly update.
4. Speed Things Up
A slow website can drive people away before they even see your services. Plus, Google ranks faster websites higher.
Use a free tool like PageSpeed Insights to test your site speed and get tips on how to make it faster.
5. Add Fresh Content
Google likes websites that stay active. If your last blog post was from last year or your homepage hasn’t changed in months, it might be time to update.
You can add a new blog post, share a recent success story, or even update a few sentences on your homepage. Fresh content shows that your business is active and trustworthy.
6. Use Keywords People Are Searching For
Think about what your ideal customer would type into Google to find you. Make sure those words appear naturally on your site.
For example, if you run a landscaping business in Boulder, include phrases like “Boulder landscaping” or “landscaping services in Boulder” throughout your website.
7. Get More Google Reviews
Your Google Business Profile helps your business show up in local searches—and reviews play a big role.
Ask happy customers to leave a review. Then respond with a quick thank-you to show you care. Google loves engagement like that.
Final Thought
You don’t have to be a tech expert to clean up your website. A few small updates can go a long way in helping more people find your business. And if you’d rather have someone do it for you, we’re here to help.
Peak High Digital helps small businesses show up and stand out online—one click at a time.
